SMS marketing has an advantage over other forms of marketing—including email. Consider the information below.
- Most of the World Has a Cellphone
In today’s day and age, most of the world has a cellphone. And, depending on the industry, you may find that the proportion of individuals with a cellphone is even higher.
This means that you can stay better connected with your customer base. Because you’ll be able to send messages straight to their phones, you can be better sure that your audience is receiving your messages.
This makes SMS marketing an incredibly convenient method for both your and your customers. In this way, you can start increasing your top of mind awareness in a way that’s beneficial for all involved.
- High Clickthrough and Response Rates
But that’s not the only reason that SMS marketing is so effective. Not only are you sending your messages straight to their phones, you’re also ensuring that they’ll respond.
That’s right—studies have shown that customers are more likely to respond to SMS marketing than they are to emails and other forms. This results in higher clickthrough rates and a boost to your business.
- Brevity Necessitates Quality
When sending an SMS, you’re going to be bound by a strict character limit. This will force you to come up with a quick, catchy message to entice your customers.
This makes customers much more likely to read and to respond to your messages than if you had sent a wordy email. Not only that, but you’ll be forced to make your short words extra powerful, helping to leave a deeper impression on your target audience.
- Cheaper for Businesses
Don’t forget that SMS marketing is cheaper than email. Several factors play into this, such as the smaller word count and different platform, helping make SMS a more cost-effective means of reaching your customers.
When combined with the fact that SMS marketing also produces a greater ROI, it’s not difficult to see why it’s become the marketing platform of choice.
The Bottom Line
SMS marketing offers a powerful ROI that you’ll be hard-pressed to find with any other form of digital marketing—including email.
By making SMS a part of your marketing strategy, you can boost your ROI in no time.
