An SMS marketing campaign offers endless opportunities for delivering your company’s message to your customers through mass texting. A well-planned bulk SMS campaign serves as a proven way for notifying customers of upcoming promotions, product launches, events, and sales. From the financial perspective, SMS message campaigns used to be cheap and timely means of reaching customers.

You can send out bulk SMS messages in a click of a button and communicate with millions of customers at the same time. So, why to spend large amounts of money on distributing marketing content through other digital or print media? As a marketing channel, mobile SMS campaign is built to raise brand awareness, increase customer retention and consequently, boost sales through the use of text messages.

Most successful organizations and businesses today make use of creative SMS marketing techniques to form and maintain positive relationships with their audiences. It’s not always a matter of a single text message. More frequently, SMS marketing services play a role in a much larger and more developed marketing campaign.

Overall, SMS marketing can cover a wide variety of tasks in a wide variety of industries. For example, text messages can be used to:

• Seek and gather customer feedback.
• Provide updates on new products, locations, or services.
• Remind customers that you’re there with a friendly birthday reminder or holiday greeting.
• Reach out to new clients about their goals or interests.
• Schedule time to speak with clients or donors one on one.
• Prompt and collect donations for your nonprofit or contributions to your Kickstarter.
• Send coupons or discount codes to draw traffic.

SMSs are faster than emails
and have the best open rate.

Do you need to remind your attendees about your event tomorrow? Do you have a flash promotion that lasts five hours? Go for an SMS campaign!

While even the best email campaigns can sit unopened in many inboxes, and for a long while, SMSs arrive directly in your contacts’ pockets, with almost absolute certainty that they will be opened and read in the next minute.