Bulk SMS Marketing: Getting Started Successfully
What is bulk SMS marketing ?why use it?
According to the GSMA, in 2019, 5.2 billion people worldwide subscribed to a mobile phone; a figure that’s expected to rise to 5.8 billion by 2025. Given that almost every mobile phone has a text messaging facility, the majority of the world’s population can send and receive SMS messages.
Numerous sources around the web report that text messages have a remarkable 98% open rate. This figure is much higher than the average email open rate of 21.33%. Furthermore, it’s estimated that 90% of text messages are opened within just three minutes.
Bulk SMS marketing allows you to connect with your customers or clients instantly, which is essential when sending time-critical campaigns, such as retail flash sale notifications, or service messages like delivery updates.
Getting started with bulk SMS marketing
In essence, you only need three things to get started with bulk SMS marketing: a list of subscribers; a robust marketing strategy and an SMS messaging platform. Let’s look at these in detail:
Bulk SMS marketing in action
Businesses of all sizes can use bulk SMS marketing to increase engagement, deliver outstanding service or boost profits.
Bulk SMS marketing: a powerful tool
Text messages are impactful, highly convenient, easily digestible and instantaneous, making SMS an instrumental channel to add to your marketing strategy. You can get started sending bulk SMS marketing campaigns once you’ve got your list of contacts ready. Messente’s messaging API will ensure your messages are delivered globally, reliably and at a reasonable cost.