What is an SMS API?

An SMS API is code that allows one platform to talk to another.  a bond is created and information can then be shared. The code takes certain criteria from the system, along with authentication keys, and turns them into a ‘readable’ and usable format for your system and SBS.

The SMS API is provided by SBS, which has a robust troubleshooting guide for developers. With it, your own Customer Relationship Manager (CRM) program and other systems can pull information from the platform and even send SMS messages.

By using an SMS API, you will be able to personalize your bulk SMS messages by including a customer’s name, allow for two-way communication, and enable One-Time Pins (OTPs). These customizable options will make your company stand out from the rest of the competition.

Once you are ready to use the SMS API, you’ll have to decide between using HTTP and REST.


What is HTTP?

The Hypertext Transfer Protocol (HTTP) API is suitable for almost any kind of website and is a standard on most systems. If you have an out of the box ecommerce store, a Wordpress blog, or a pre-built CRM, the HTTP API will be right for you. It’s the easiest integration to use and can be utilized in no time.


What is REST?

The Representational State Transfer (REST) SMS API is a little more complex than HTTP but allows for greater flexibility and scalability for any specialized system. It makes use of a RESTful rule set which dictates how your HTTP API is written. If your company uses a boske system or one that caters to hundreds of thousands of customers, then the REST option will likely work best for you. Though this is a bit more complex than HTTP, it is a better option overall.

Each and every mobile phone can send and receive SMS messages. It’s one of, if not the most effective and powerful pieces of communication technology. Regardless of how your business operates, it should use SMS messaging as a marketing or notification tool.

SMS messaging offers a resourceful and innovative way of reaching and building relationships with students, parents and staff members and it is the ideal channel to attract and retain students and parents. Here are several ways to leverage SMS messaging within the educational sector.


SMS Messages for weather alerts


This is particularly helpful in areas with extreme climates. Weather conditions can affect traveling, leading to closures and cancellations. It’s not uncommon that parents and students are oblivious to these changes until the last minute or until reaching the school grounds. That’s a lot of wasted resources and can be a point of anxiety for parents with younger children. SMS messaging can alleviate this by notifying parents and students immediately of any delays, cancellations or closures, giving them plenty of time to make alternative arrangements.


Parent-teacher meetings


Parents generally lead extremely busy lives and it can be easy to forget about meetings or important school dates, particularly if they’ve only been notified about said events through letter or email. With the use of text messaging, parents can receive timely gentle reminders about upcoming parent-teacher meetings. And that, in turn, is good for the development of the students.


Exam reminders


Bulk SMS messages can be used during exam times to remind students of exam dates, exam locations and even exam content. It’s also a great way of informing students of any last minute changes to the exam timetable or allowing them to ask questions if there’s anything they’re unsure of.


New student recruitment


An SMS campaign can spearhead a new student recruitment drive. A simple text message to prospective students and parents with reminders about open days or application deadlines can go a long way to making sure they apply. Schools can also send through content links to course outlines or extracurricular programs.


Some Educational Institutes send everyone on their undeclared student roster messages about upcoming workshops and courses that would give prospective students more information on majors and career options. It had remarkably successful results.


Urgent messages


We’ve already touched on the busyness of parents. This can be a problem when trying to get hold of them. And sometimes situations occur that require urgent attention like if a child gets sick, needs to be picked up, is involved in an accident or requires an immediate disciplinary procedure. Parents are likely to be far more receptive to an SMS alert than they are to a telephone call. It means that you can reach them quickly and with minimal fuss. You’ll also know if they’ve read or haven’t received the message, which is something you can’t be sure of if you leave a voicemail. It also gives the parents peace of mind. It prevents that dreaded missed call where the parents fear the worst. An SMS can include all of the facts about any incident and its severity.


Staff contact


SMS messages can also to be used to stay in contact with staff. A simple text can let them know about upcoming events or as a means of filling staff absentees quickly. It’s obviously important that educational institutions maintain strong relationships with their staff as this directly affects the quality of service they provide to students. Wth SMS, staff can be kept in the loop which is likely to improve their morale.



SMS messaging is definitely the way to attract and retain students and parents across university, college and school campuses. It provides clarity for all parties and ultimately makes the educational environment more efficient. If you’d like to learn how much your students, staff and parents can benefit from a bulk SMS platform get in touch with us today.


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